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BUILT FOR THE BRANDS OTHERS SLEEP ON
sleeper-am is a brand consultancy for premium brands that are overlooked or underestimated. It brings the strategy, positioning, pricing, go-to-market and commercial planning they need to grow, in one place instead of across several suppliers.
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For founders with an idea, brands ready to launch or grow, and established brands ready for change.
Built from the Inside
sleeper-am is led by Nour Abdel Motaal, who has run brands from the inside at some of the world's leading beauty and luxury groups, with responsibility for the whole business, from product and marketing to retail and the P&L.
APPROACH
How We Work
From founders with an idea to established businesses ready for change, we work with brands at four pivotal stages.
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[02]
[03]
[04]
For founders with an Idea
Brand strategy, positioning, product and a commercial roadmap to turn an idea into a brand.
For brands ready to launch
For brands ready to grow
Go-to-market strategy, distribution, marketing and launch execution for a strong market entry.
Growth, portfolio and retail expansion strategy, focused on the moves that drive sales.
For brands ready for change
A diagnosis of the whole business, then a reset across portfolio, costs, commercial and brand.
